Chinese Voice Over Blog

Doing voice over is an interesting job. I don’t know if you have ever thought about it or not – the most interesting part about voice over is, you are your own product.

To “sell” yourself well, you need to keep your voice and your own personal brand shine. Below are a few tips that are useful and can improve your voice over business:

1. Where are your customers?

Put yourself in the shoes of your clients. Think about it: when your client needs voice over services, where would she/he go?

That’s where you need to make your appearance. Continue Reading »

Having a business website for your over over agency is very essential, because Internet has already changed the way people look for information. A voice over website can totally increase your chance of being found by your clients, which also means more sales and profits.

So how to create a successful voice over website is essential. Below are some tips that we’d like to share with you today: Continue Reading »

视频广告目前有几个可以常识性改变的突破方向

1.自制剧的广告植入模式。

这个在几年前，土豆和优酷就开始不断的尝试了，比如土豆的自制剧，有某品牌冠名，然后在自制剧中植入各广告商的广告。从调研结果来看，这样的植入式广告，只要不过于恶心和直白宣传，其实广告效果还是不错的，用户体验也很好，广告的到达率也较高。比如早期的杜拉拉升职记里的汽车广告，欢迎爱光临里的啤酒广告；

2.插播广告模式。

这个奇艺在尝试。一般视频广告都是在视频片头的广告，或者在视频播放时的背景广告。奇艺的广告是在视频播放中，大概有5秒时间的播放，在观众还没有反感的时候就结束了。这种广告形式对用户体验有一定的影响，但是也不失为一种新的尝试。 Continue Reading »

One of the questions that our clients usually came to us is that whether they need Mandarin or Cantonese voice overs. Well, it depends.

First a little information about the two languages:

Mandarin is the standard and official language of People’s Republic of China as well as one of the four official languages of Singapore. It now has been successfully promoted across the country, which means wherever you are in China and whatever dialects the people are using, including Cantonese, if you speak Mandarin, people understand you.

On the other hand, Cantonese, in nature, is a dialect, which is widely used by the Chinese people living in Guangdong, Guangxi, Hong Kong, Macau and some countries in Southeast Asia. Continue Reading »

First a simple question to all you business owners – what matters most to your business?

Yes, you are right. The answer is your brand.

We are in a recession right now, so letting people remember your brand has never been more important. And giving your brand a voice is one of the best options.

Talking is Always More Efficient than Writing

Scientific researches show that most people keep a longer memory for short sentences they hear than read. This means a voice over can make it easier for your customers to remember you than an ad copy. Continue Reading »